Giving Discounts On Facebook?

I’m creating a business Facebook page soon. Before I do so I want to know how to create a coupon code that can be used on my website for everyone who likes my page. For example, every person that likes my page will receive a discount code for say 10% off the total order. They will only receive the coupon code ONCE. I would also like to offer maybe a 15-20% discount code for every “fan” that shares my page. If someone could explain to me how to set up coupons like this I will be very grateful!
I can’t seem to find out how to do this online. I have found one website that has similar offers, but it has a hefty monthly fee, which I would rather not pay as I am just starting my business.

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