How does positioning of products attract customers and promote sales?

How does positioning of products attract the attention of customers, and promote sales?

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3 Responses to “How does positioning of products attract customers and promote sales?”

  1. coraann says:

    Products placed at eye level sell better than items too high to reach easily or items lower which forces people to crouch or bend over.
    Certain products are placed near cash registers to entice you while you are waiting in line.
    It’s all a marketing ploy. It works.

  2. kit says:

    Positioning is one of the four "Ps" in marketing, it means you know which market to sell your product to whether it’s meant for a particular class of people, like a gold plated Parker pen is meant for people with a high taste for products – that would be positioning it for a certain niche, it’s also called niche marketing.
    Say selling a brand for ice cream for a price almost the same as other brands, is positioning it for the masses, who want to consume ice cream.
    Positioning a mascara for a high price is like placing it for those who are beauty conscious and want to spend on looking beautiful.

  3. Tom Z says:

    In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Effective brand positioning identifies and communicates a brand’s uniqueness, why it’s different from other brands and promotes the perception of added value.

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