How important is the title of a book?

This book

http://www.amazon.co.uk/Obesity-Spots-Ageing-Wrinkles-Radicals/dp/095587940X/ref=sr_1_1?ie=UTF8&s=books&qid=1226243388&sr=8-1

is a great book but the title is appalling.

Should people buy it as a Christmas present or forget about it just because the title?
Can we punish a book because the title is crappy?

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4 Responses to “How important is the title of a book?”

  1. Ask Me Your Name says:

    Is that an affliate link?

  2. Jamie C says:

    hmm first in pressions and all..

  3. steel says:

    the title of a book has to be good and has to mean something or else you wont pick it up and rread it

  4. kelby_lake says:

    Infinitely important. This is your book you’re trying to plug. You really could have chosen a nicer name- imagine the poor person buying it in a bookshop

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