How would you PR a client whose services help businesses optimize their sales/employee performance?

Hello all,

Would really appreciate your input regarding this. I work in PR and am working with a client whose predominant skill sets lie in business performance enhancement. She has a forty year career in sales, and her techniques, observations and seminars claim to enhance the performance of a company’s workforce treble fold. Businesses have noticed radical performance improvements from their employees after hiring her as a consultant and she has forged a hugely successful career visiting different companies and advising them on how to break with useless conventions, introduce new techniques, reinvigorate a latent workforce – all with the objective to harness the very best from their employees. I’m trying to think of unique PR / publicity opportunities for her – aside from national and trade press, business TV and radio, etc. What inventive and imaginative PR opportunities do you think could be applied to her publicity strategy?

Thank you so much in advance, this has been eluding me.

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One Response to “How would you PR a client whose services help businesses optimize their sales/employee performance?”

  1. DailyRefresher says:

    Frankly speaking, It’s very nice and intelligent question you have asked and invited to pour ideas from others like me. 😉

    But I am just a bit suspect about her weather she needs PR person Or an agency if she is very famous and popular among her tribe? All though, we never know if she needs until we ask her intelligently. Anyhow, If I would be at your place, I would like to do…..

    First of all, Study maximum (from all corners) about her. Her likes-Dislikes, Hobbies, Influences, Colleagues, Competitors, her leisure time-spending pattern etc. In a nut shell, Do her SWOT analysis. I am not suggesting you to spy her on her steps. But with a positive attitude KNOW MORE ABOUT HER. I am confident you will come out tons of ideas to praise her. Note everything.

    Now, meanwhile find out the way how she wants to promote and maintain her PR rank through various creative activities and generate income. That’s totally up to your skills. Endorse her with your highly potential client (or celebrity) get her on track. She will be flattered for sure.

    Dear, Please update me how this techniques are effecting in your work. To Your Positive Success!….

    Ali
    The Better Business Idea Guru.

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