Marks and Spencer?

How do I use Porter’s five forces framework on Marks an Spencer

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3 Responses to “Marks and Spencer?”

  1. Soko says:

    1. Supplier power – for examples are there alot of similar suppliers? For m&s (i assume u mean their clothes) it will probably be easy for them to find alternative suppliers as it is a standard product, so the suppliers have little power. However for a hi tech product, such as they have a line of tights which are to keep you cool, would not have many alternative suppliers. Therefore the supplier has more power because they know m+s cannot find someone else easily.

    2. Rivalry – a market which is fragmented is more competitive. eg lots of clothing retailers therefore more competition. low switch costs – there are similar products available at a similar price so it is easy for a consumer to switch to a rival brand. also the rate of growth of the market – if it is not growing, the competitors are fighting more for market share

    3. Substitutes- this refers to a product from another industry replacing m+s products. it does not mean a consumer shopping at another clothes shop. It means them finding a different product that meets the same needs. cant think of a good eg here, sorry….maybe an example is if a customer were to buy a g string rather than a pair of knickers…it is a different product but serving the same need. but obviously you can get both these things at m+s so not a good eg.

    4. buyer power – if there is a small market, it is difficult for a business as the loss of one customer would mean a large loss of business. however m+s has a large customer base so little effect. but buyers can easily go to a rival store so this makes them more powerful.

    5. barriers to entry – dependent on the industry, it may be hard or easy for new firms to enter the market. examples include economies of scale – m+s obviously has as it is so large, therefore difficult for small independent retailers to enter the market. However ther may be little brand loyalty in the fashion market so new entrants may not find it difficult to gain new customers. the industry is not highly specialised or patented (like, for example, pharmaceuticals) so this is not an issue, the knowledge needed to enter is easy to acquire.

    there are alot more points under each heading, you can probably find them in any good text book or website, and just look at each of the points under the 5 headings and think how it is relevant to m+s, give examples

  2. Gregory G says:

    Yay! I’m a fish!

  3. susanl367 says:

    Not sure. But you can check wikipedia and other online sources through google.com

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