Need Help With Some Business Coursework.?

My class is now on part 4 of our business coursework, and I have missed a week of lessons due to a virus. The section is: ‘Analyse the methods that you chose to improve your businesses customer base, and chose the best one.’ Now, here’s some context for that; the coursework is to find out loads of information about a business of your choice and get research and do questionnaires etc. All I need now is some ideas of what to write up in task 4. In part 3 I recommended that my business should invest in a website, do a buffet night, or student discount nights.
Any help would be appreciated.

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