The Start of Skagen Watches

Skagen watches began with the story of two immigrants who came to New York from Denmark. This couple was here to begin marketing a brand of watches in order for the Danish company to expand worldwide. This brand was a nice watch to have and began the Skagen line. The couple who introduce this design to the American market found that the brand was likable by the public, but would not become popular because of just the logo and name recognition. Quality and affordability had to go with the name recognition.

This made the couple order four unique designs from the Danish company and almost eight-hundred pieces. These initial designs became the Skagen brand. The order was sold quickly and another order went just as rapidly. The beginning of Skagen was launched. The four designs made the immigrants in New York desire to initiate additional designs and those grew to over thirty different models for the next year. Their perception of what individuals wanted made their designs different from the rest of the watch designs on the market and this turned into a triumph.

The watches were handcrafted and reliable with a Scandinavian flavor as well as being reasonably priced in order to satisfy the average person. An unexpected meeting with a local catalogue producer would put the Skagen line on the map. The catalogue placed one of the designs on the back of the publication. This ad earned more than $800,000 and all of the stock sold out. The couple was only working from a small apartment located in New York City, but the success of this woman’s watch was be start. The designers were on their way to bigger and better things.

Bloomingdale’s decided to take a chance on Skagen, but only on a trial basis. The designs stocked by the store sold out within hours and the revolutionary Skagen line hit the worldwide market after this. The company soon became the new rising star and other publications named them as the local up and comers in the watch market. Soon after their success in America, the two originators set up an office in their home country of Denmark and quickly grew to eighty stores. The 250 designs marketed by the designer are being sold worldwide in over 5,000 stores. The chance that this couple took with the original marketing of four designs has grown into a million dollar company spanning the world while still being creative in design.

That small New York apartment has developed into a starting point for all the models from Denmark to the rest of the world. There is no longer just two employees, there is now over 170 working in many places, but still assisting in new, creative designs. The original designers’ passion has made the world want more and more.



Source by Ben Pate

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