Topman: How To Please Male Customers?!?

I am a female between 20-30 years of age, and just got a job working in Topman as a sales advisor: doing floor, till and changing room work.
So far i am pretty good at doing duties, but i really want to connect more with customers and get more sales under my belt!
WHAT DO MALE CUSTOMERS LOOK FOR when looking for clothes to be a satisfied customer?
I am always smiling, often asking if they need anything or help, and check back of house for items in sizes they request etc, but how do i make their experience better to receive more positive feedback? Also what kind of clothes would make me seem approachable but professional and appeal to men?
THANKS!

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