What Happens If A Company Does Not Proceed With Arbitration?

I have filed a case for arbitration with adr.org against dell as outlined in their sales agreement. This is a consumer case.
I reviewed all the requirements and details on arbitration filing and also called my case admin but nowhere can I get some more legal information. Basically I have listed a few questions below and I was hoping to get some answers and this is all hypothetical.
1) What happens if Dell decides not to pay to proceed with arbitration? Is this their breach of their sales agreement?
2) If the above happens and if it is a breach, what legal actions do I have? Do I have to pursue my claim through Public court system such as small claims?
Thanks in advance for anyone with this knowledge.

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