What promotional ideas (eg giveaways, drinks deals etc) could a club use to pull in costumers for a BIG night?

I am holding a club night in a couple weeks and aim to attract a large audience. What promotional techniques could be used to attract people in? Such as drinks deals and giveaways.

Feel free to come up with any unique suggestions.
Thanks

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2 Responses to “What promotional ideas (eg giveaways, drinks deals etc) could a club use to pull in costumers for a BIG night?”

  1. wallacrw says:

    Run a "viral" campaign: anyone (guy or girl) that comes in with 5 girls gets to drink for free for the first hour. You could also do 3 girls to make it easier, but no number smaller than 3.

    This guarantees you have plenty of girls, which brings the guys, and that everyone you reach with your campaign will tell at least one other person about it. It also makes sure people get there early, so that the place isn’t empty until the late hours (if everyone comes late, or thinks they should, then you run a risk that no one ever comes; if everyone is early, they’re all there texting their friends, "dude, this place is packed with women," and the line outside just gets bigger and bigger as the night goes on).

    If you run a radio ad with this campaign (the key is that guys need to know you’re doing this, so that they expect the place to be packed with women), then I’ll bet you have a line out the door.

    Just make sure the benefit (drink for free for x period of time) is tempting enough and that you can afford it. It should reduce your cost of marketing, however, so it should back out.

  2. Harry Fingers says:

    just hand out free dildos and butt plugs

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