Where Do I Enter My 02 Priority Moment – Alton Towers 2-4-1 Vouchers?

I can’t find a ‘redeem discount code’ button on the Alton Towers website at all.
I’ve received my code from O2 but I haven’t a clue where to enter it.
Do I have to purchase 1 ticket and then queue up on the day to claim the second ticket – a bit like Orange Wednesdays at the cinema where you have to give the kiosk worker the 2-4-1 code?
If you could help me out, I’d much appreciate it!
Cheers.

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